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Roland Martin
Jennifer Horton GrammyU Mentor
08.13-Jennifer-Horton-LACM Master Class 2021
Jennifer Horton Flaunt Magazine Expands Matrix Studios Miami
BHL The Beat
The Huffington Post
RYV4P Judge Jennifer Horton
More in Music BET weekend Jennifer Horton
Billboard Magazine
More in Music Jennifer Horton
LA Sentinel Jennifer Horton Top Music Executives
Los Angeles College of Music
Women in Music Jennifer Horton
HipHopDX Live
Heed Magazine
Music Industry Quarterly




JRH Entertainment Group, Inc. is a music and entertainment business services company founded in 2009 by music executive and entrepreneur Jennifer Horton. Drawing from over 15 years of experience, JRH taps into resources in intellectual property, artist relations, live show production, brand integrations and more.

We uniquely serve as a liaison between our corporate clientele and their creative and business needs by strategizing and executing projects with measurable results. Clients have included global brands, entertainment start-up companies, marketing agencies, international record labels, music publishing companies and more. 

CEO and Founder Jennifer Horton has a track record of success and hands-on experience in strategy, deal-making and execution on both major and independent levels. She has held several key executive level positions over the course of her career, beginning as a Legal Assistant in Intellectual Property and then as a Talent Agent, and then on to Manager, A&R and Record Label executive.

In 2015 Horton was asked to join the faculty at Los Angeles College of Music to help launch their new Music Business Degree Program. She has been asked to speak at numerous panels and events about the music industry, careers in entertainment, diversity and entrepreneurship. She graduated the Goldman Sachs 10,000 Small Businesses program in December 2016 and also completed the Dartmouth University Tuck School of Business Executive Education certificate program presented by IBM. Horton is an Associate Member of The Recording Academy and a certified member of the Women's Business Enterprise National Council (WBENC). 


[matrix] artists

[matrix] artists represents emerging and established recording artists, entertainers, creatives and influencers who tap into the pulse of pop and urban culture. Clients past and present include a diverse range of prominent artists, actors and personalities in arts and pop culture spanning Music, TV, Film, Dance, Sports and Fashion.

[matrix] productions

[matrix] productions is an MVPA-nominated multi-media production and branding company specializing in high-end live concerts, tour production and design, and creating innovative content for digital platforms. 

[matrix] studios

[matrix] studios initially launched in 2017 with a state of the art recording studio in the heart of Hollywood, quickly embraced by top artists, producers, songwriters and engineers as well as the growing podcast market. During the 2020 shutdown, [matrix] responded by launching a fully turnkey soundstage for livestreaming and content creation for artists, brands and more. It quickly became a destination for shooting live performances, music videos, podcasts, commercials and photo shoots. In 2021, [matrix] was commissioned to design and build out a new soundstage studio facility in Los Angeles. In the same year, the company expanded to the Miami area through a partnership with Brandstar Studios, bringing music and brand clients to shoot on the 72-ft LED wall stage.

Chris Brown
W Hotels
Mad Decent Block Party


  • Intellectual Property Rights and Management

  • Commercial Music Integrations

  • Music-Driven Campaigns and Launches

  • Brand Alignment/Campaigns

  • Live Show Production

  • Digital Content Production

  • Music Production & Original Scoring

  • Record Label & Publisher Consulting

  • Investment Opportunities

FKi 1st Wins BMI
The Jasmine Brand







Mar 2024          Trusted Advisor - Trusted Women LA Summit

Dec 2023          Los Angeles College of Music Judge

June 2023        Trusted Advisor LA Tech Week - Matrix Equity Partners

June 2023        Los Angeles College of Music Judge

Mar 2023          Tunecore Artist & Industry Mixer LA - Special Guest

Dec 2022          Trusted Advisor x Gaming LA Conference - "Artists & the Metaverse" Panel (Moderator)

Jul 2022            Los Angeles College of Music - Master Class

Mar 2022          Musician's Institute - Workshop "Breaking into a Career in Live Sound & Touring" 

Sept 2021         GrammyU Mentorship Program  

Aug 2021          Los Angeles College of Music - Master Class (Zoom)

June 2021        Los Angeles College of Music - Artist Showcase (Zoom Panel)

Nov 2020          Jenesse Center Presents: Raise Your Voice 4 Peace (Judge)

Oct 2019           The Recording Academy - "More in Music" Panel  

Sept 2019         Musician’s Institute - Artist Development Showcase & Panel

June 2019        The Recording Academy - "More in Music" AEG x BET Experience Youth Panel 

Sept 2018         Music Industry Quarterly “Toast to Urban Entertainment Executives” - Honoree

Sept 2018         The Business of Music Conference “Managing Artists in the Streaming Era” (Moderator)

April 2018         Berklee College of Music - Career Jam 

Dec 2017           Musician's Institute - Artist Development Showcase & Panel

Sep 2017           youbloom LA - "Live Production And Touring" Panel

Sep 2017           Musician's Institute - Artist Development Showcase & Panel"

Aug 2017           Women in Music - "How I Got Here: Career Paths" Panel

June 2017         Musician's Institute - Artist Development Showcase & Panel

June 2017         Urban Network Digital Summit - "What Every Industry Professional Needs to Know"

May 2017           I Am Global Network - "Buzzin 101: Building a Buzz In The Digital Age"

April 2017          ASCAP EXPO - One on One Mentor Program

Mar 2017           Berklee College of Music - Career Jam "Setting the Stage: The Business of Tour Production" 

Mar 2017           Musicians Institute – Artist Development Showcase and Panel

Oct 2016            youbloomLA – "Management and Artist Development"

June 2016         Urban Network Digital Summit 2016 – "Music Curation, A&R and Your Creative Brand"

April 2016         ASCAP EXPO 2016 – “Building the Artist’s Team”

Dec 2015           youbloomLA – "Make a Statement: Your Music, Your Plan for Exploitation"

Dec 2015           Los Angeles College of Music – "The Big Picture" (Moderator)

Oct 2015            The Sister Accord Foundation – Career Power Panel

July 2015          Los Angeles College of MusicSongwriting Master Class

June 2015         Urban Network Digital Summit 2015 – “The Future of A&R”




Dec 2018           WAV - Role Call

Feb 2018  - #Litness Test Guest

Dec 2016  - #DXLive Industry Guest

July 2016          MyxTV - MyDiveo Live with Karen Civil and Nipsey Hussle

Feb 2016           News One with Roland Martin - Entertainment Edition

Dec 2015           BHL The Beat - End of Year Countdown




May 2018           UCLA - "Entrepreneurship and New Venture Formation" - Guest Lecture

Winter 2018       Los Angeles College of Music "Artist's Management Seminar"

Fall 2017            Los Angeles College of Music "Building the Artist's Team"

Summer 2017   Los Angeles College of Music "Artist Management Practicum"

Winter 2017       Los Angeles College of Music "Artist's Management Seminar"

Fall 2016            Los Angeles College of Music "Building the Artist's Team"

Summer 2016   Los Angeles College of Music "Artist Management Practicum"

Winter 2016       Los Angeles College of Music “Artist Management Seminar"

Fall 2015            Los Angeles College of Music “Building the Artist’s Team” 

April 2013          Columbia College Chicago “Talent Management” (Guest Lecturer)




Grammy University Mentorship Program - Mentor

Los Angeles College of Music – Faculty Member, Music Business Program 

The Recording Academy – Associate Member

Women in Music – Professional Member

Junior League of Los Angeles – Active Member

Women Business Enterprise National Council (WBENC) Certification 

Women Business Enterprise Council West – Active Member

Our work


For career opportunities or business inquiries please email us at


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5631 Hollywood Blvd. Suite A
Los Angeles, CA 90028 

Tel: 323-784-3890
Fax: 323-450-9113

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